Video Learning
Here's a brief video to get you started.
Overview
A Reward refers to different assets that Members can gain by redeeming a specified number of Metrics. For example, "spend 100 Points to get a 20% off coupon." Rewards encourage participation in your loyalty program by incentivizing Members to gain Metrics, as these Metrics can then be exchanged for tangible benefits. The platform supports a wide range of Reward types that define what Members gain when they spend their accrued Metrics, such as:
Rewards can be made available to all of your Members, or they can be targeted to only certain Members. Targeting a Reward is managed through the use of Segments, which use logical conditions to define the criteria for inclusion. See Getting Started with Segments for more information on Segments.
Rewards feature other configuration options as well, such as how frequently a Member can redeem it. For example, let's say you want to encourage your Gold Tier Members to spend their accrued loyalty points by offering a special "$10 off" coupon if they spend 100 points. The Member is allowed to redeem the Reward multiple times, but only once per week. The platform allows you to configure the Reward settings to target the desired tier, provide a coupon code for the discount, and set a limit on how often a Member can redeem the Reward (once every 7 days).
Reward Templates
Loyalty Essentials clients have access to a set of pre-defined Reward templates intended to support common marketing strategies. These templates are designed to simplify the creation of Rewards; you can copy the Reward template, optionally adjust the properties within it to meet your specific business requirements, then publish and use.
The pre-defined Reward Templates are as follows:
| Template Name | Default Configuration | Reward Type |
|---|---|---|
| TEMPLATE Item Discount Free |
Provides the Member with a purchase discount in exchange for spending their loyalty points |
Offer |
Use Case Library
The Loyalty Essentials Help Center provides a library of Reward-related use cases. These use cases are designed to show how the Reward templates can be used to support real-world marketing scenarios. Each use case walks you through the entire process of starting from one of the above templates, making adjustments to the default Reward configuration, and then publishing the final Reward. See Reward Use Case Library for more information.
Quick Links
 View a Reward |
 Create a Reward
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 Target a Reward
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